Copywriting

Translations are the key for international business and technological advancement

Summary of why copywriting is important for your business and how we can help:

• Copywriting is supposed to persuade potential customers to buy your business’s product or service.
• Web content writing is supposed to deliver quality content while describing what your product or service can do for your customer.
• Copywriting is an extremely fast growing market globally thanks to the Internet.
• AES’s copywriters are highly qualified and dedicated to do the appropriate research for your business’s customer base.

What is the difference between Copywriting Services and Content Writing Services?

The definition of “copywriting” is writing a sales copy and an effective sales copy is supposed to persuade a business’s potential customer to buy something. Copywriting is often used interchangeably with content writing but that’s not entirely accurate. Copywriting involves selling your brand to potential customers or clients. Content writing is about delivering valuable content while cleverly creating brand awareness through increased Internet exposure. The main difference between these two is the purpose and how marketing your brand is done.

You can consider web content writing as one form of copywriting but businesses deliver useful content primarily for the purpose of search engine optimization and exposure on social media. Superior search engine optimization will help your business climb the ranks in Google search engine results above your competitors. If you are not providing high quality content to your potential audience than your competitors probably are. One thing your business’s content should be doing is how your product or service will take care of your customer’s needs.

How big is the copywriting market worldwide?

Copywriting is found everywhere in the marketing world in the form of advertisements and other promotional materials. Various forms of marketing can be found on every corner of our planet and found in any language. Copyrighting is found in the form of blog posts, product descriptions, email blasts, banner or logo advertising, marketing newsletters, and social media submissions. According to eMarketer, a market research company, the whole copywriting industry represents an industry that was over $47 billion globally in 2015 and it’s growing at a rapid pace. Facebook alone generated close to $30 billion in 2019 from advertising revenue.

How big is the market reach for some of the most popular social media platforms?

Some of the most popular social media platforms include Facebook, Youtube, Instagram, Twitter, LinkedIn, and Pinterest. Facebook and Youtube are the most popular platforms for marketers. 89% of marketers use Facebook for their brand awareness. Youtube is the second most popular social media platform for influencer marketing. More than 500 hours of video are uploaded on Youtube every minute. Instagram has over 1 billion active users and is growing at a rapid pace. Twitter has around 330 million active users and 79% of those users are constantly trying to discover something new. Pinterest has over 300 millions active users and 77% of those users have discovered a new brand on that platform.

Is there a difference between copyright and copywriting?

Copywriting should not be confused with copyright as they are two different things.Copyright is a form of intellectual property that gives the owner legal protection on their creative works.  Copyrights can legally protect anything written but can also be applied to works that are artistic or musical in nature. Lastly, copywriters could potentially produce copywriting which could be considered intellectual property and could be eligible for copyright protection for that particular intellectual property.

Why is research important for copywriting?

One of the skills that a good copywriter should have is excellent research ability. Part of our copywriting process involves understanding what would be compelling for your target audience.  The staff at our language school has an expert understanding of user experiences in the digital world. We will write marketing content for your business that is sure to grab the attention of your potential customers.

What makes our copywriters qualified to handle your needs?

What makes our copywriters great is that we have the writing skills and experience. We have very thorough research techniques to understand the industry that your business organization is in. Our copywriters also take the time to research your competitors To get an idea of the competitive landscape of your industry. We are competent in creating various different types of marketing content spanning many relevant topics. Our copywriting staff also has the technical expertise to understand how search engine algorithms work so we can effectively use target keywords in our copywriting to maximize your search engine rankings.

Copywriting is the writing of text for the purpose of marketing and should be convincing enough to have people buy your product or service. Our language school has well-qualified copywriters who are able to create creative and effective marketing content for our clients. Our copywriting services could help you sell your products or services to your business’s potential consumers. Our copywriters have creative minds to create something new and trending for your business even if your product or service has been around for a while.

Let Ability Educational Services handle your copywriting needs from creating brochures, sales documentation, taglines, website content for SEO, social media posts as some of the more common forms of marketing communication. For more information, please contact us below.

Want to learn more about our copywriting services?

We offer copywriting services in the following languages: English, Polish, xxx, xxx